Thinking about hot dogs and kids, I suspect that particular offer fails the like-not-love requirement. It's also not bland or plain and does involve cooking, so it doesn't really seem to be an good example of the strategy as outlined. I suspect if those kids had been offered cottage cheese instead, things might have turned out differently.

(Though as a side note, if the teens grew up healthy anyway, I suppose one could ask if it was really much of a problem.)