Gossip

[lillibet]

Now, gossip, by its very definition, is trivial; on the other hand, is there a better way to really understand something than by appreciating all of its various trivialities? We don't cherish our friends simply because they're great thinkers, or saintly, or for any such lofty concerns. Rather it's a combination of all the small, trivial facets that combine to shape the image we carry of them; it's the complex final pattern, with all its daily shifts and adjustments, that we cherish.

Charles de Lint, The Wild Wood

Comments

[lillibet.livejournal.com]

They use their positions as gossip fodder to make themselves familiar to us and therefore to make us more likely to care about them and to be interested in what they are doing, which is how they make money.